Importance of SEO
It involves a full analysis of all things related to your website’s level of search visibility and detects any weak points in your website. It involves checking the website as a whole, its links, content, mistakes if any etc. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving. There are several online “automated” website SEO audit tools which claim to do website audit quickly, but it should be noted that these sites provide only an overview of your website and are meant to be “lead generation” tools and not for a real audit.
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In order to achieve maximum exposure in the search engines and keep your website optimized, you need both off-page SEO and on-page SEO. Both these process should be done continuously in order to achieve constant results. It should also be noted that on page SEO is more important (at least for new websites), but later on, can be reduced. By the end of 6 months, we can start to generate organic traffic to our site which in turn will lead to better search results and lead to the return of investment. However, it should be noted that SEO is a continuous process and therefore if there is any break in the process, it will lead to a gradual decline in the traffic and popularity of the site.