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Importance of SEO
It involves a full analysis of all things related to your website’s level of search visibility and detects any weak points in your website. It involves checking the website as a whole, its links, content, mistakes if any etc. A complete and detailed web audit will give you a deeper understanding as to why your site is not generating the traffic you think it should or why your sales and conversions are not improving. There are several online “automated” website SEO audit tools which claims to do website audit quickly, but it should be noted that these site provide only an overview of your website and are meant to be “lead generation” tools and not for a real audit.
How to do?
All you had to do was just add keywords to your title tags and content and header tags – get a few back links and you get a good ranking. However, over the past few years phenomenal changes have been made to the search engines as to how they should react to a search results when someone does a search. There are several hundreds of factors/elements used by the search engines to determine how your site should fare in the results. Some of the more recent additions to these factors include speed of the site, responsiveness of the site, content and its quality, authority, and quality of technical code. So it is really important that a through audit be done on the site before starting an SEO.
In order to achieve maximum exposure in the search engines and keep your website optimize, you need both off-page SEO and on-page SEO. Both these process should be done continuously in order to achieve constant results. It should also be noted that on page SEO is more important (at least for new websites), but later on can be reduced. By the end of 6 months we can start to generate organic traffic to our site which in turn will lead to better search results and lead to return of investment. However, it should be noted that SEO is a continuous process and therefore if there is any break in the process, it will lead to gradual decline in the traffic and popularity of the site.